Researching User Experience in 2020

User experience (UX) research is one of the fastest growing market research categories as B2B, B2C and D2C players seek to maximise the impact of their digital strategies.

From apps to websites to new product development, UX research unlocks hidden needs and potential revenue sources.

User experience goes to the heart of growing a business and attracting new customers: and the fastest growing companies are the ones that understand their users needs both now and in the near future.

See the archive of our regular ezine Consumer Foresight here

Our guide is designed to help you plan your UX research more effectively in order to make better quality decisions:

 

Our Insights


GDPR And You

17 Jun 2017

Today marks one year until the introduction of the EU’s substantial overhaul of data protection laws, the General Data Protection Regulation (GDPR) but only 14% of Irish SMEs have begun getting ready, according to...


Banking on Apple (and Google and Amazon)

17 Jun 2017

The world of banking will be disrupted in the coming years. As often in the case of disruption, it is new entrants from outside the industry who pose the greatest 'threat' to incumbents....

Creating Tomorrow, Today