Researching User Experience in 2020

User experience (UX) research is one of the fastest growing market research categories as B2B, B2C and D2C players seek to maximise the impact of their digital strategies.

From apps to websites to new product development, UX research unlocks hidden needs and potential revenue sources.

User experience goes to the heart of growing a business and attracting new customers: and the fastest growing companies are the ones that understand their users needs both now and in the near future.

See the archive of our regular ezine Consumer Foresight here

Our guide is designed to help you plan your UX research more effectively in order to make better quality decisions:

 

Our Insights


Banking on Apple (and Google and Amazon)

17 Jun 2017

The world of banking will be disrupted in the coming years. As often in the case of disruption, it is new entrants from outside the industry who pose the greatest 'threat' to incumbents....


Trust In The Media

17 Jun 2017

A recent question posed to our smart phone panel for the RTE Claire Byrne Live show highlights a worryingly low level of trust in the media in Ireland....

Creating Tomorrow, Today