Researching SMEs in 2020

We have over thirty years experience of researching small and medium sized enterprises (SMEs). 

We are one ourselves – so we know what we are talking about!

B2B research is one of the fastest growing market research categories.

Banks, utilities, telcos, government agencies and others are all seeking to better understand the needs, circumstances and intentions of business owners and decision makers across the SME sector.

SMEs drive job creation, start-ups and demand for office, retail and industrial space.

Their numbers are set to growing strongly in the 2020s, so make sure your SME research taps into that strong growth dynamic.

See the archive of our regular ezine Consumer Foresight here

Our guide is designed to help you plan your SME research more effectively in order to make better quality decisions:


Our Insights

Banking on Apple (and Google and Amazon)

17 Jun 2017

The world of banking will be disrupted in the coming years. As often in the case of disruption, it is new entrants from outside the industry who pose the greatest 'threat' to incumbents....

GDPR And You

17 Jun 2017

Today marks one year until the introduction of the EU’s substantial overhaul of data protection laws, the General Data Protection Regulation (GDPR) but only 14% of Irish SMEs have begun getting ready, according to...

Creating Tomorrow, Today