Focus Groups & In-Depth Interviews

Our team of researchers have over 100 years of experience between us. Whether you need to talk to IT users, main grocery shoppers or financial controllers, we have the experience and skills to find them and to find out what you need to know to change their attitudes and behaviour to your advantage through targeted focus groups.

We have extensive experience of using projective techniques, role playing, in depth interviews and other methods to generate creative new insights into your customers’ and potential customers’ needs and preferences.

See the archive of our regular ezine Consumer Foresight here

Our Insights


GDPR And You

17 Jun 2017

Today marks one year until the introduction of the EU’s substantial overhaul of data protection laws, the General Data Protection Regulation (GDPR) but only 14% of Irish SMEs have begun getting ready, according to...


Banking on Apple (and Google and Amazon)

17 Jun 2017

The world of banking will be disrupted in the coming years. As often in the case of disruption, it is new entrants from outside the industry who pose the greatest 'threat' to incumbents....

Creating Tomorrow, Today