Focus Groups & In-Depth Interviews

Our team of researchers have over 100 years of experience between us. Whether you need to talk to IT users, main grocery shoppers or financial controllers, we have the experience and skills to find them and to find out what you need to know to change their attitudes and behaviour to your advantage through targeted focus groups.

We have extensive experience of using projective techniques, role playing, in depth interviews and other methods to generate creative new insights into your customers’ and potential customers’ needs and preferences.

Our Insights


Banking on Apple (and Google and Amazon)

17 Jun 2017

The world of banking will be disrupted in the coming years. As often in the case of disruption, it is new entrants from outside the industry who pose the greatest 'threat' to incumbents....


Our Emotional Rollercoaster

17 Jun 2017

Our latest Economic Recovery Index for April is just out, including a look at housing sentiment....

Creating Tomorrow, Today