Focus Groups & In-Depth Interviews

Our team of researchers have over 100 years of experience between us. Whether you need to talk to IT users, main grocery shoppers or financial controllers, we have the experience and skills to find them and to find out what you need to know to change their attitudes and behaviour to your advantage through targeted focus groups.

We have extensive experience of using projective techniques, role playing, in depth interviews and other methods to generate creative new insights into your customers’ and potential customers’ needs and preferences.

Our Insights


Has Consumer Spending Peaked?

17 Jun 2017

Our latest Economic Recovery Index report is out, and there is clear evidence of a plateau in sentiment. Check out ...


The Digital Transformation of Ireland

17 Jun 2017

Irish organisations could tap into a $100 trillion market through successful Digital Transformation of their business models by 2020, following global and Irish research conducted by Microsoft....

Creating Tomorrow, Today