Focus Groups & In-Depth Interviews

Our team of researchers have over 100 years of experience between us. Whether you need to talk to IT users, main grocery shoppers or financial controllers, we have the experience and skills to find them and to find out what you need to know to change their attitudes and behaviour to your advantage through targeted focus groups.

We have extensive experience of using projective techniques, role playing, in depth interviews and other methods to generate creative new insights into your customers’ and potential customers’ needs and preferences.

See the archive of our regular ezine Consumer Foresight here

Our Insights


Our Emotional Rollercoaster

17 Jun 2017

Our latest Economic Recovery Index for April is just out, including a look at housing sentiment....


Hard Brexit Ahead

17 Jun 2017

For the sixth year running Merc Partners in consultation with Amárach compiled a survey that focused on Executive Expectations for 2017. The findings of which build on the foundations of similar studies undertaken. ...

Creating Tomorrow, Today