Advertisers spend over €1 billion every year in Ireland trying to persuade Irish consumers (and businesses) to – ultimately – buy their products and services. As always, the question is: does it work? The good news is that we now have the research tools in place to both avoid advertising approaches that won’t work before they go live, as well as to tailor existing campaigns to be even more effective in future. Our PRIZM+ joint service with FPI combines the best of cognitive and behavioural science to guide advertisers and their agencies towards more impactful, more cost effective advertising campaigns.

For more information contact: michelle.boyle@amarach.com