Recent reports and news items featuring research by Amárach

(check back for regular updates)

November 2024

The first edition of the Huawei Digital Business Index for Q4 2024 has been launched – link 

Our Chief Executive – Michael McLoughlin – has been appointed Chairperson of Social Finance Foundation – link 

What is the outlook for Irish consumer markets in 2025? See our briefing as part of the Business Plus/Indie List PLAN 25 series – link

Irish language advertising has a big future ahead of it, according to our latest research for Gaelchultúr & Údarás na Gaeltachta – link

October 2024

Our research for the Teachers’ Union of Ireland Credit Union (TUICU) explores the importance of pocket money for parents – link

We have been measuring and reporting on Ireland’s Customer Experience every year since 2015: all archived here – link

September 2024

Our research for BPFI highlights the importance of gifts and inheritance to many Irish home buyers – link

What makes Gen Z different? Our fourth survey with Young Social Innovators provides unique and compelling insights – link 

We worked with the trade union Fórsa to survey over 20,000 members about priorities and concerns for the future – link 

August 2024

Our latest poll for Business Plus shows growing concern about the future of restaurants – link

Our research for IAPI compares and contrasts the views of Irish CMOs and CFOs – link

We collaborated with the Ombudsman for Children’s Office to gather the views, hopes and concerns of Irish teenagers – link 

In our latest poll for Newstalk we find out who Ireland’s favourite sports stars are (though this was before the 2024 Olympics!) – link 

July 2024

Another poll for Newstalk – this time looking at Ireland’s favourite sports and the barriers for families who want to view them – link

The launch of PRIZM+: a world first in advertising testing and research – link

Announcing our membership of the IRIS Network: a global network of independent market research agencies – link

For the NTA/Iarnród Éireann: census of rail usage throughout Ireland – link

For the Department of Social Protection: research on food poverty in Ireland – link

For Primark/Penneys: Irish attitudes to sustainability in fashion and beyond – link

June 2024

For Microsoft: Irish worker and AI, and wider workplace trends – link

For DMG Mum Marketing: insights into Irish parents’ needs – link

For the SFA: survey of members’ views on current challenges – link

For Huawei: the economic and social impact of Huawei in Ireland – link

May 2024

For Barnardos: the second report on the cost of living for families – link

For Business Plus: business attitudes towards government supports – link

For Digital Realty: the drivers and challenges of Ireland’s IT landscape – link

For the Injuries Resolution Board: attitudes to claims and compensation – link

For European Movement Ireland: attitudes to Europe in ROI and NI – link

For Blockchain Ireland: attitudes to crypto-currencies and digital assets – link 

April 2024

For Aware: results of the second national survey on mental health – link

For Business Plus: findings from our B2Best research – link

For Extra.ie: voter worries about immigration – link

In this month’s TrendIn: sponsorship and non-alcoholic drinks – link

For Newstalk looking at election scenarios – link

March 2024

A look at the mood of Irish consumers: After the Bounce – link

For GoCar, looking at future transport options – link

For Gaelchultúr on Irish language advertising – link

For Ibec on the caring agenda – link 

For Business Plus on growth prospects – link 

February 2024

For Microsoft/TCD on AI – link

For Siro on business broadband – link

For Ibec on CEO opinions – link

On Irish opinions about Ukraine – link

Penneys Pulse of the Nation report – link

January 2024

Latte levy research for Newstalk – link

On the deposit return scheme for Re-turn – link

Parental mental health survey for Barnardos – link

For Business Plus on tourism outlook – link

For Extra.ie on the refugee situation – link

For AIB on sustainability trends – link

For DHFERIS on skills – link

 

Older News

Older reports and news items available on Amárach’s X page – link

Also on LinkedIn – link