Sugar Tax Impact

We blogged before about the potential impact of a sugar tax on soft drinks in Ireland.

Today, theory becomes reality as the sugar tax hits wallets, purses and tills throughout the country.

We asked in our April omnibus how soft drink consumers would react. As we can see, they're divided: more think they will drink less, but many (1 in 5 adults or a third of all high sugar soft drinkers) expect it won't change their behaviour:

Our partners Swift Research conducted a similar survey in the UK and found very similar patterns among British consumers, where the tax was introduced earlier.

Among those who say they will drink less - or are still uncertain - there a range of options they are considering, including not changing:

But the bigger question is: will the sugar tax reduce obesity and change Irish dietary habits away from high levels of sugar consumption?

Most are pessimistic about the impact on obesity (especially high sugar soft drink consumers who won't be changing their behaviour), but maybe more optimistic about growing awareness of the need to change:

Key Takeaway: the challenge with all 'sin taxes' is that 'non-sinners' are in favour and convinced they will work, while the 'sinners' are not so sure. We might just need a bigger tax...

 

 





 

Our Insights


GDPR And You

17 Jun 2017

Today marks one year until the introduction of the EU’s substantial overhaul of data protection laws, the General Data Protection Regulation (GDPR) but only 14% of Irish SMEs have begun getting ready, according to...


NTA Round 1 Winners

17 Jun 2017

Congratulations to the winners of round 1 of our NTA travel survey prize draw...

Creating Tomorrow, Today