Something major happened in Ireland last Friday. No, not that, the other thing: GDPR.

8 in 10 Irish consumers received emails and other messages about GDPR in just the past few weeks, across all demographic groups:

But it looks like most of us decided to 'opt out' in response to requests to consent to receive future email and other messages, in fact, it looks like we rejected 3 out 4 requests for consent, opting out of future communications, again it was a fairly uniform response:

The reality is that nobody wants more email. As a result, the vast majority of us - 6 in 10 adults - think GDPR is a good thing, men more than women:

Key Takeaway: the Irish people have voted no to junk mail and spam, which might have the added advantage that the ones they consented to receive in future could have a lot more impact.