Reopening Retail Behaviours

As retailers start to open after months of lockdown, how are Irish consumers responding?

In a word: cautiously.  About half of consumers have ventured out to shop in stores that have reopened in the past week - more men than women surprisingly enough.

Almost all have bought something (which is good for hard-pressed retailers).  On the other hand, the customer experience has been decidedly mixed - as many feel the shopping experience is better than before lockdown as feel it is worse (a similar proportion feel it hasn't changed):

Among those who have ventured out, there is a broad consensus that most people will get used to queues and other restrictions on accessing stores and things will go back to how they were.

However, very large majorities expect that people will do a lot more shopping online - while a large cohort think that the experience of shopping in the 'new normal' might be enough to persuade a lot of people not to shop at all:

Read more about our latest research on the post-covid consumer here.

 

For more details about these findings contact Amárach at: info@amarach.com

 

 

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Read our free guides to researching young people, SMEs and other specialist subjects HERE

 

 

 

 

 

 

 

 

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