We've all heard about dual media consumption: surfing the net on your iPad while watching tv and checking messages on your phone.

But it's a bit of a shock to discover just how pervasive this has become. A recent estimate from the United States shows that the average American manages to fit 31 hours and 28 minutes worth of activities into every 24 hour day! All thanks to massive amounts of dual media consumption:

More (lots more) from the Activate Tech and Media Outlook here.

Plus their latest report here.