Our 31 hour media driven day
We've all heard about dual media consumption: surfing the net on your iPad while watching tv and checking messages on your phone.
But it's a bit of a shock to discover just how pervasive this has become. A recent estimate from the United States shows that the average American manages to fit 31 hours and 28 minutes worth of activities into every 24 hour day! All thanks to massive amounts of dual media consumption:
More (lots more) from the Activate Tech and Media Outlook here.
Plus their latest report here.
Our Insights
Trust In The Media
A recent question posed to our smart phone panel for the RTE Claire Byrne Live show highlights a worryingly low level of trust in the media in Ireland....
Hard Brexit Ahead
For the sixth year running Merc Partners in consultation with Amárach compiled a survey that focused on Executive Expectations for 2017. The findings of which build on the foundations of similar studies undertaken. ...
