Generation Subscription

It's quite extraordinary how quickly digital is transforming the 'real' economy. Subscription payments will rise by $226 billion between 2016 and 2021.

The world's under 35s are at the forefront. We call them 'Generation Subscription' because their digital subscription behaviour is quite unlike that of any other age group:



Lot's more on the new age of subscriptions in the excellent Activate Tech & Media Report 2017 here.

Our Insights


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17 Jun 2017

A recent question posed to our smart phone panel for the RTE Claire Byrne Live show highlights a worryingly low level of trust in the media in Ireland....


GDPR And You

17 Jun 2017

Today marks one year until the introduction of the EU’s substantial overhaul of data protection laws, the General Data Protection Regulation (GDPR) but only 14% of Irish SMEs have begun getting ready, according to...

Creating Tomorrow, Today