Generation Subscription

It's quite extraordinary how quickly digital is transforming the 'real' economy. Subscription payments will rise by $226 billion between 2016 and 2021.

The world's under 35s are at the forefront. We call them 'Generation Subscription' because their digital subscription behaviour is quite unlike that of any other age group:



Lot's more on the new age of subscriptions in the excellent Activate Tech & Media Report 2017 here.

Our Insights


Banking on Apple (and Google and Amazon)

17 Jun 2017

The world of banking will be disrupted in the coming years. As often in the case of disruption, it is new entrants from outside the industry who pose the greatest 'threat' to incumbents....


GDPR And You

17 Jun 2017

Today marks one year until the introduction of the EU’s substantial overhaul of data protection laws, the General Data Protection Regulation (GDPR) but only 14% of Irish SMEs have begun getting ready, according to...

Creating Tomorrow, Today