Generation Subscription

It's quite extraordinary how quickly digital is transforming the 'real' economy. Subscription payments will rise by $226 billion between 2016 and 2021.

The world's under 35s are at the forefront. We call them 'Generation Subscription' because their digital subscription behaviour is quite unlike that of any other age group:



Lot's more on the new age of subscriptions in the excellent Activate Tech & Media Report 2017 here.

Our Insights


Has Consumer Spending Peaked?

17 Jun 2017

Our latest Economic Recovery Index report is out, and there is clear evidence of a plateau in sentiment. Check out ...


Banking on Apple (and Google and Amazon)

17 Jun 2017

The world of banking will be disrupted in the coming years. As often in the case of disruption, it is new entrants from outside the industry who pose the greatest 'threat' to incumbents....

Creating Tomorrow, Today