GDPR and Trust

With the introduction of GDPR just months away, nearly 6 in 10 Irish adults are aware of it - according to our most recent SmartPoll:




This compares to just 35% of UK citizens aware of GDPR in a similar poll

But awareness is not evenly distributed, a majority of 18-34s are unaware of GDPR at present.

Nevertheless, the issue of data privacy and trust is going to get much bigger over the course of 2018. The same SmartPoll shows that most people trust their GP, pharmacist and bank with their personal data - Google and Facebook not so much:



We'll keep our readers and clients posted on the GDPR transformation of Irish consumer relationships with brands in the coming months.

Our Insights


Trust In The Media

17 Jun 2017

A recent question posed to our smart phone panel for the RTE Claire Byrne Live show highlights a worryingly low level of trust in the media in Ireland....


Banking on Apple (and Google and Amazon)

17 Jun 2017

The world of banking will be disrupted in the coming years. As often in the case of disruption, it is new entrants from outside the industry who pose the greatest 'threat' to incumbents....

Creating Tomorrow, Today