GDPR and Trust
With the introduction of GDPR just months away, nearly 6 in 10 Irish adults are aware of it - according to our most recent SmartPoll:
This compares to just 35% of UK citizens aware of GDPR in a similar poll.
But awareness is not evenly distributed, a majority of 18-34s are unaware of GDPR at present.
Nevertheless, the issue of data privacy and trust is going to get much bigger over the course of 2018. The same SmartPoll shows that most people trust their GP, pharmacist and bank with their personal data - Google and Facebook not so much:
We'll keep our readers and clients posted on the GDPR transformation of Irish consumer relationships with brands in the coming months.
Our Insights
Public Trust in An Garda Síochána
That’s according to the Garda’s Public Attitudes Survey 2016 which is published today. It identified a 2% increase in the number of respondents reporting ‘mid’ to ‘high’ levels of trust in the Garda from 86% in 2015 to 88% in 2016. ...
Trust In The Media
A recent question posed to our smart phone panel for the RTE Claire Byrne Live show highlights a worryingly low level of trust in the media in Ireland....
