Digital Agriculture

An new report: Digital Agriculture Technology – Adoption & Attitudes Survey has been launched by the IFA and Skillnet Ireland via Farm Business Skillnet. 

Amárach undertook a national programme of independent research with Irish farmers, IFA Committees and agri-industry stakeholders to understand how digital technologies are currently used on-farm, how they are viewed by farmers on the front-line, and what can be done to help all members of the agricultural community adopt and benefit from the advantages these technologies can bring.

The report can be downloaded here

Following the report’s findings, and in particular the recommendation that education and implementation happen closer together, IFA consulted with its members about where technology could provide the most immediate benefit on the farm.  IFA then approached its member services partner, Vodafone with the outcome being a pilot project which aims to provide a technological solution that will give farmers greater insight into the soil on their farms.

 

 

***************************

Read our free guides to researching consumers, SMEs and other specialist subjects HERE

 

 

Our Insights


GDPR And You

17 Jun 2017

Today marks one year until the introduction of the EU’s substantial overhaul of data protection laws, the General Data Protection Regulation (GDPR) but only 14% of Irish SMEs have begun getting ready, according to...


Trust In The Media

17 Jun 2017

A recent question posed to our smart phone panel for the RTE Claire Byrne Live show highlights a worryingly low level of trust in the media in Ireland....

Creating Tomorrow, Today