Booze and Coupons

The government has recently proposed banning the use of money off coupons and loyalty card points for the purchase of alcohol.

The regulation will aim to prohibit:

  • the awarding of loyalty card points or similar benefits on the purchase of an alcohol product and the use of loyalty card points or similar benefits to purchase an alcohol product;
  • the sale of alcohol products at a reduced price or free of charge on the purchase of another product or service;
  • short term (3 days or less) price promotions on alcohol products.

To find out what Irish consumers think about this proposal, we asked people firstly whether they use coupons and points to buy alcohol:

About a third of adults do so - higher among older age groups and men.

In terms of support for the proposed prohibitions, the vast majority of adults are against the idea:

Among those who redeem coupons and loyalty points against alcohol purchases, there is broadly the same level of support (or lack of it) as among non-redeemers.

It is early days in terms of the Department of Health initiative, expect to see some pushback from shoppers and retailers, especially in the run up to Christmas.

 

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