About Amárach

What makes us different? The name is a clue. Too much research looks in the rear view mirror. At best, such research tells us what’s happening; at worst, what’s already happened. We use market research to look ahead – to what will happen.

We’ve been doing it since 1989 – and our team of young enthusiasts and seasoned professionals has lots of practice unlocking the future for our clients. We embrace change, innovation and opportunity like no other agency in Ireland. We share our own ideas and insights through our blog, twitter, ezine and slideshare resources – providing unparalleled insight into the mood and intentions of consumers and businesses.

Through surveys, focus groups, econometrics, workshops and social media analyses we discover the right answers to our clients’ important questions about their brands, customers... and their future potential. But it doesn’t stop there. We have formed unique partnerships with clients and agencies (including advertising, PR and social media agencies) to turn research into a tool for connecting brands to customers. We believe in proactive research, not reactive research.

Our clients are found across every sector and category – public and private – throughout Ireland. From SMEs to PLCs. And there's more: our international research in retailing, telecoms, professional services and more besides has seen us working in over 48 countries in 2013 alone. Amárach… an domhain.

Do you need the right answers to important questions? Let us provide them.
See the archive of our regular ezine Consumer Foresight here

Amárach are proud members of AIMRO - the Association of Irish Market Research Organisations

Our Insights

Hard Brexit Ahead

17 Jun 2017

For the sixth year running Merc Partners in consultation with Amárach compiled a survey that focused on Executive Expectations for 2017. The findings of which build on the foundations of similar studies undertaken. ...

The Digital Transformation of Ireland

17 Jun 2017

Irish organisations could tap into a $100 trillion market through successful Digital Transformation of their business models by 2020, following global and Irish research conducted by Microsoft....

Creating Tomorrow, Today