Our Partners
The Difference
What makes us different?
The name is a clue: ‘amárach’ is Gaelic for ‘tomorrow’.
Too much research looks in the rear-view mirror. At best, such research tells us what’s happening; at worst, what’s already happened. We use market research to look ahead – to what will happen.
We’ve been looking ahead since the 1990s. We work hard alongside our clients to maximise the ROR of their spend. Our team of young enthusiasts and seasoned professionals has lots of practice unlocking the future for our clients. We embrace change, innovation, and opportunity like no other agency in Ireland. We share our own ideas and insights through social media, our ezine, and other sources – providing unparalleled insight into the mood and intentions of consumers and businesses.
We work with our clients to maximise the ROR of their spend with Amárach: ‘return on research’.
Better Insights for Better Decisions
Over the past 30 years, Amárach has developed a depth of expertise in specific sectors and with specific research solutions.
We have a simple philosophy about the role of market research: better insights help you make better decisions. Our goal at Amárach is to help our clients succeed and grow through a better understanding of their customers’ needs.
Through surveys, focus groups, econometrics, workshops, and social media analysis we discover the right answers to our clients’ important questions. But it doesn’t stop there.
We have formed unique partnerships with clients and agencies (including advertising, PR, and social media agencies) to turn research into a tool for connecting brands to customers. We are proactive, not reactive.
Let our solutions help you secure future success.
Key Staff
Gerard O’Neill is Chairman of Amárach Research.
Gerard is a graduate of the London School of Economics and was previously Business Planning Manager in An Post. He leads the strategic consulting practice in Amárach, working with senior management teams to create resilient strategies for the future.
Gerard is also a Fellow of the Marketing Institute of Ireland. He is a director of AIMRO – the Association of Irish Market Research Organisations. He recently served two terms on the National Statistics Board, a statutory body overseeing the development of official statistics in Ireland.
Michael McLoughlin is Chief Executive of Amárach Research.
Michael joined the Company in 2000 after a decade with AIB. He has also worked in venture capital and retailing.
Between 2008 and 2010, while on secondment from Amárach, Michael was Political Director of Fine Gael, based in Leinster House. He holds MA and MBA degrees from University College Dublin.
Solutions
Over the past thirty years, Amárach has developed a depth of expertise in specific sectors and with specific research solutions.
We have a simple philosophy about the role of market research: better insights help you make better decisions. Our goal at Amárach is to help our clients succeed and grow through a better understanding of their customers’ needs. Let our solutions help you secure future success.
Through surveys, focus groups, econometrics, workshops and social media analysis we discover the right answers to our clients’ important questions about their brands, customers… and their future potential. But it doesn’t stop there.
We have formed unique partnerships with clients and agencies (including advertising, PR and social media agencies) to turn research into a tool for connecting brands to customers. We believe in proactive research, not reactive research.
Services
Amárach offers a range of research services including:
Amárach Omnibus
Focus Groups &In-Depth Interviews
Surveys & Opinion Polls
Stakeholder Research
Strategic Consulting
Statistical Modelling
Experience
Let's keep this brief.
Here are the seven reasons you should use Amárach to do your research
We don't just do insight: we do foresight (research that's future-proof)
We measure what matters, not what's easy to measure (research that's relevant)
We're small enough to care, big enough to deliver (research that's tailored)
We tell you what we think, not what you want to hear (research that's authentic)
We're business people who do research, not researchers who ended up in business (research that's commercial)
We deliver great value, but not on the cheap (research that maximises return on investment)
We won't waste your time or your money if we think it's better spent elsewhere (research that's the best available)
So, what’s stopping you?
Take a look at what we do: or just call us for a chat about what you want.
Join the Amárach Panel
Do you have your own opinions?
Then why not join our survey panel and tell politicians, business owners, brands, charities and government agencies what you think?