Almost half of parents (47%) said they and their children had gone without or cut down on one or more of heat, electricity, medical and food over the past six months.
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Research that matters.
Today and tomorrow.
Research that matters.
Today and tomorrow.
Research that matters.
Today and tomorrow.
Research that matters.
Today and tomorrow.
Latest Findings
decisions based on market
research insights
What's love got to do with it? Quite a lot when it comes to letters and parcels apparently. Our latest Ad Lab Report with @FutureProofIRL and @BusinessPlusMag showcases a great ad from An Post: https://t.co/NLwyCxSyap pic.twitter.com/fkhuLzqxfp
— Amárach Research (@AmarachResearch) March 13, 2025
Key People
Insights for Decision
Makers
Gerard is a graduate of the London School of Economics and was previously Business Planning Manager in An Post. He leads the strategic consulting practice in Amárach, working with senior management teams to create resilient strategies for the future.
Gerard is also a Fellow of the Marketing Institute of Ireland. He is a director of AIMRO – the Association of Irish Market Research Organisations. He recently served two terms on the National Statistics Board, a statutory body overseeing the development of official statistics in Ireland
Gerard O’Neill 
Chairman of Amárach Research
Michael McLoughlin
CEO of Amárach Research
Sinead O'Sullivan
Research Director
Alison Flannery
Research Director
Recent Campaigns
A Selection of Our Clients
Recent Studies
Publicly Available Reports
Average business costs have increased by over 16%. Over 80 per cent of small businesses experienced rising costs. 57 percent of small businesses report increased labour costs.
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In each issue, we explore topics on Amárach’s research agenda, including comparisons with past results and providing access to more detailed
Read Moredecisions based on market research insights
Every month, Amárach’s clients publish reports and news items featuring Amárach surveys and analyses. Our research features in more news coverage than most of our competitors combined. It shows the quality and strength of research powered by Amárach, whether for publication or for internal, confidential decision making.
Range Of Work
Showcasing The Range of Work
that we Undertake
Sustainability Research
Amárach works closely with organisations needing to understand consumer and business perceptions of sustainability to inform CSRD compliance, communications planning, and new product or service development. We have worked on sustainability research projects for banks, telcos, IT companies, supermarkets, food companies, government departments and many others. We use a unique combination of cognitive and behavioural science to unlock insights into the real drivers of demand for sustainability.
For more information contact: sinead.osullivan@amarach.com
SME Research
Small businesses are the backbone of the economy and often the main focus of our B2B clients. We work with businesses and organisations who need to understand the circumstances and demands of small and medium sized business customers. It isn’t easy – people in key roles in SMEs change all the time, but we know how to find the right people in finance, IT, HR and other roles to capture the information and insights to help clients respond to existing and emerging needs. SME research is one of the fastest growing categories right now – so let us share our experience with you go guide your B2B marketing and sales development.
For more information contact: robert.byrne@amarach.com
Charity Sector Research
There is widespread support for charities in Ireland, but a lot of confusion about their purpose and activities. We work with charities and related organisations and groups to help understand the motivations of donors, the needs of recipients, and the views of key stakeholders influencing the environment in which charities operate. Our experience of indepth research with charities both large and small enables us to guide the research process to deliver the right mix of information and insight to inform planning and communications.
For more information contact: alison.flannery@amarach.com
Mobility Research
The world of transport and mobility is changing rapidly. Our research into the needs and preferences of car owners, public transport users, and those selling emerging mobility solutions means that we can guide you in identifying and understanding trends shaping the future. We have extensive experience of qualitative and quantitative research from GoCar users to Dart travellers to help us keep track of emerging trends and share insights into the changing landscape of public and private transport in Ireland.
For more information contact: rita.yau@amarach.com
Advertising Research
Advertisers spend over €1 billion every year in Ireland trying to persuade Irish consumers (and businesses) to – ultimately – buy their products and services. As always, the question is: does it work? The good news is that we now have the research tools in place to both avoid advertising approaches that won’t work before they go live, as well as to tailor existing campaigns to be even more effective in future. Our PRIZM+ joint service with FPI combines the best of cognitive and behavioural science to guide advertisers and their agencies towards more impactful, more cost effective advertising campaigns.
For more information contact: michelle.boyle@amarach.com
Membership Research
We all want to belong: and some of us commit a great deal of time, energy and money to belonging: whether to a sports club, a gym, a credit union, a trade union or a professional body. Amárach has extensive experience of research members about their membership experience, using the findings to guide better communications, higher levels of engagement and renewals, and new service development. We have worked with leading credit unions, sports clubs and trade unions to unlock insights into what makes members join, stay and invite others to join. Be part of an exclusive club of clients who benefit from our research knowledge and experience.
For more information contact: michael.mcloughlin@amarach.com
Social Media
latest insights from
social media