Amazingly enough, we do all the same things our competitors do. Only better. Surveys, focus groups, in depths; online, offline, telephone; mystery shopping, ethonographic studies and all the rest. And we go further: just check out our studies and reports, or our blog, to see how much further we go. We think you'll be impressed.
But back to products and services. The bottom line is that most companies spend between 5% and 10% of their marketing budgets on market research. Sometimes the money is well spent, sometimes it isn't. Believe it or not we will actually tell you if you are not spending your scarce budget wisely, even if we stand to lose. The thing is, we want you to be around for the long term so that we can be your research agency over the long term. And by helping you succeed then we succeed. Synergy and all that.
At the end of the day, your choice of methodology should ultimately be determined by the need to make sure that the balance of 90%-95% will be better spent as a result of the research. Amárach will work with you to deliver effective market research, choosing from our full range of market research services.