amárach research

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Smart Futures

Thu, 18 Dec 2014
According to new research with over 2,000 Irish third-level students, conducted by Amárach Research as part of SFI’s Smart Futures programme, students main concern when making their CAO choice is whether they will “fit in”, ranking it higher than other …

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An Extra €2.6 Billion in 2015

Wed, 17 Dec 2014
The ESRI forecasts that Irish consumers will spend €87.6bn next year – up €2.6bn on this year. That’s a welcome 3% growth in spending for Ireland’s hard-pressed marketers. We have updated our projections to 2020 to reflect the latest CSO …

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Best Supporters of 2014

Tue, 16 Dec 2014
The brands that win are the ones that make their customers’ lives easier. So who are Ireland’s best supporters? We have updated the Net Supporter Score we first published last year. It’s based on a simple question: Q. “Is [brand/business] …

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Bargain Hunters

Fri, 12 Dec 2014
Irish consumers’ confidence about their household disposable income has declined over the last six months, but people nevertheless expect to spend marginally more in the next six months, largely on essentials.That’s according to the results of the Deloitte H2 2014 …

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