amárach research

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It’s a Man’s Wardrobe

Mon, 29 Sep 2014
To coincide with the first edition of Thomas – the men’s fashion magazine from Brown Thomas – Amárach was asked to take a detailed look at the sartorial realities for Irish men in September 2014, using a representative sample of 500 …

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Gathering Momentum

Thu, 25 Sep 2014
All our conversations with brand owners and marketing agencies in recent months have pointed to a gathering momentum in Ireland’s consumer market. Our latest Economic Recovery Index for September shows that consumers agree.

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Switchernomics

Mon, 08 Sep 2014
Irish consumers are missing out on savings of over €2,000 per annum by failing to shop around for better value on their household bills, according to new research. Bank charges make up a significant proportion of this unclaimed pot of …

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Contagious Optimism

Mon, 01 Sep 2014
Our latest Economic Recovery Index is breaking all previous records. It all bodes well for the last third of 2014…

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