amárach research

Need research in a hurry? Then check out PlanR - Ireland's Marketing Dashboard. Have you a bit more time? Good.  We can help you ask better questions so you get better answers. Check out our free resources on our website while you're here, and please do get in touch

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Ireland’s Dashboard

Thu, 23 Apr 2015
We are delighted to announce the launch of a new service today. For the past year we have been working on a new resource for Irish marketers called PlanR (we pronounce it ‘planner’). It’s a market intelligence dashboard that brings …

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Big Ticket, Big Spend

Mon, 13 Apr 2015
There has been a surge in Irish consumer interest in buying big ticket items (kitchen durables, furniture etc) since the start of the year. Indeed, the index of Irish consumer buying intentions in relation to big ticket purchases has reached …

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Tell a Friend

Mon, 13 Apr 2015
We track Net Promoter Score (NPS) regularly for a number of clients. It’s a great measure of potential loyalty and referral power. But sometimes we like to cut to the chase and ask consumers have they ever recommended their supermarket, …

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Still Climbing

Tue, 07 Apr 2015
Nearly six years on and our Economic Recovery Index has reached its highest level ever.  Though there’s still plenty of room for it to rise further. A spreadsheet with the full time series can also be downloaded from our website …

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